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Veronika (Ronnie) Noize
"Tired of marketing like a maniac but not getting any clients? Beef up your referral systems, and soon you'll have all the clients you want."
9/28
S. Housley
"A logo is a design, graphical representation, image or symbol that represents a business or organization. Logos were initially used to distinguish and differentiate products, the logos assisted purchasers in finding the product they prefer or have come to trust (or not trust). When product selections were limited and items were marked with a logo which a consumer was familiar they would naturally assume a certain level of quality or value, even if they had not previously used that specific product from that vendor. Now many companies not only have a corporate logo, but they have a logo to represent each of their products or product lines."
9/28
S. Housley
"Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor. Customer complaints can, and should be treated as opportunities."
9/28
Wendy Weiss
"1.) In order to succeed in sales, you must believe in the worth, value and desirability of your product or service. Before you can ever convince someone else to buy, you must first "buy into" the value yourself."
9/28
Veronika Noize
"As a marketing coach, I've probably heard every excuse in the book why people can't market their businesses. You wouldn't believe some of the whoppers people tell when they're trying to justify their failure to attract clients."
9/28
Tessa Stowe
"Do you know what your gap is? Why do you need to know what your gap is? What happens if there is no gap?"
9/28
Veronika Noize
"Very often, the number one fear around marketing for my clients is asking for the business. Oh, sure, they're happy to go on and on about the successes their own clients have had, and they'll wax positively eloquent about the special discounts that they're offering this month, but even the thought of asking a prospect to work with them makes them clam up."
9/28
Tessa Stowe
"There are a lot of sales myths that not only diminish your chances of success, they also make selling more complicated and harder than necessary. Selling is, in fact, quite simple, provided you know, understand and apply some fundamentals. And you ignore sales myths."
9/28
S. Housley
"Blogs are the current rage, and many webmasters have blogs but fail to use their blog to it's full potential. Blogs provide a steady stream of fresh content, and if this content is written and managed properly, blogs have the ability to increase a website's ranking in the search engines."
9/28
S. Housley
"Tricking the search engines just does not work. The search engines do not look kindly upon webmasters who attempt to deceive the search engines about the content contained on a webpage."
9/28
Susan Friedmann
"Every moment at a tradeshow is important. This includes, of course, all of the time you're on the show floor. Add to that the time you're not actively exhibiting but are on or near the floor -- visiting other exhibits, grabbing a bite to eat, or en route to your hotel room. You only have a limited amount of time to represent your organization to the gathered attendees, so you want to make the most of every minute."
9/28
Susan A. Friedmann
"One of the most important things any Nichepreneur can do is define their target audience. Ask yourself: Who is my ideal customer? If your answer is "Everyone", you've got some work to do!"
9/28
S. Housley
"Press exposure can significantly impact a small businesses' success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content."
9/28
C.J. Hayden, MCC
"When you place a call to a prospective client, does the person you are calling already know your name, even if you have never met? When new clients are referred to you, do they often say that they've heard of you from several different sources? Are you frequently contacted by people who are ready to work with you and don't question your qualifications? These are just some of the results you can expect when you make publishing part of your marketing plan."
9/28
S. Housley
"Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition."
8/13
Tessa Stowe
"Are you having sales conversations from your head? If you are, chances are you are struggling with selling your services. Get out of your head and speak from your heart and watch how much easier your sales flow."
8/13
Biba Pedron
"As a marketing consultant, one of my mission is to help people to grow their business, either by using networking as a marketing strategy, or helping them to find ways to attract more clients. But I like to show people the way I do it means selling without selling. My technique is to attract people and have them to come to me, instead of chasing them. This works much better than running after people to try to sell them my services."
8/13
S. Housley
"Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. A customer who uses stock photography instead of hiring a photographer can save time, effort and money. Typically publishers can either purchase exclusive rights to a single image or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of photos over a specified period of time."
8/13
Sandra Schrift
"When people hear that I owned a national, professional speakers bureau for 13 years, they often ask me, who are the best speakers and why? What follows are some of the characteristics of a very successful speaker who is often a highly paid speaker."
8/12
S. Housley
"Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices. "
8/12
Lydia Ramsey
"Business travel is often a necessity whether you work for a Fortune 500 company or own a small home based business. Only so much business can be conducted by telephone, e-mail, computer and fax. There will come a day when you need to travel for business and how you conduct yourself will make all the difference in determining your success in getting that new client or sealing the deal."
8/12
Craig Harrison
"As we look for ways to improve our rapport with customers this month we cast our gaze to improv — those whacky folks seen in drama classes, theatre troupes, on the entertaining television show Whose Line Is It Anyway?"
8/12
Craig Harrison
"You don't have to be Einstein to realize that, relatively speaking, you must manage your customer expectations for optimal success."
8/9
Jenny Hamby
"Effectively encouraging prospects to get their butts back into their seats is critical to your schedule. If every break runs over by ten minutes, you could be an hour or more behind schedule by the end of your day … or be forced to sacrifice valuable content just for the sake of ending your seminar on time."
8/9
Sandra Schrift
"Emerging speakers can learn a great deal from great musicians. They can learn to connect their heart with their listeners, their audience. A great musician does not merely play notes. A great speaker does not merely utter words. They use their instrument,their voice, to communicate feelings of sadness, joy, drama, and curiosity."
8/9
S. Housley
"Copyright is a type of intellectual property. A copyright is a set of exclusive rights granted by the government for a limited time to protect the particular form, way or manner in which an idea or information is expressed. Copyright is the legal protection given to artists or producers of creative work which protects them against unauthorized copying of their work."
8/9
Sandra Schrift
"Everything is interdependent. If you are planting a garden, you may have the right soil, but you also need some sunshine. As a speaker, you bring to your audience a way to help them bloom. You bring your good will, your good mind and your support. George Leonard, co--founder of Esalen Institute, and a martial arts master and an Akido sensei with a fifth –degree black belt encourages speakers (and others) to love people through the tough times."
8/9
Craig Harrison
" 'What do you do?'
In our society this is the first question we’re asked, after "What is your name?" The real question is:'How do you answer this question?' ”
8/9
S. Housley
"All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Most owners wear multiple hats and have had to become jack of all trades in order to succeed and survive in the business world. While it is important to recognize the differences between various small businesses it is equally important to recognize the similarities."
8/9
Veronika Noize
"Go ahead and blame the economy if you want to, but if you truly want to know why you don't have any clients, I'm happy to tell you (and even happier to tell you what to do about it). Or perhaps you're thinking that if only you had more of a budget for advertising, you'd be in the money?"
8/9
Tessa Stowe
"Are you applying the 'So What Factor' every time you talk about your products and services? If you are passionate about what you do, it is very easy to fall into the trap of telling potential clients as much as you can about the features of your products and services and ignoring the 'So What Factor." "
8/7
Biba Pedron
"I recently hosted my monthly event and noticed, once again, that one of the reasons why people don’t attract the right target at networking events is because they are so vague in describing their business or services that nobody can remember them."
8/7
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Last Updated: December 05, 2007