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Articles by Cathy Fothergill

To follow are some of the original articles by Cathy Fothergill . You may use them in your double opt-in ezine or on your web site under the following conditions: 1. Do not change the content. 2. Include my resource box. 4. Your web site must display clear ownership information.  5. You may not redistribute this as part of another "free content" list or web site.  6. You may not charge a fee for reading these articles.


Category:  Internet (email etiquette)

Summary:  
The exuberance of email rookies is a danger to us all.  Learn from the mistakes of those of us who have been around a while.  


Category: Business (MLM)

Summary:
Many owners of Network Marketing businesses sabotage themselves by trying to fit  square pegs into round holes.  Are you guilty?


Category: Personal Development

Abstract:
"In business and in life, we all face challenges. There may not be any other challenge so great as being forced to make a new start in life. Some may lose all their material possessions due to a natural disaster. Perhaps your challenge may take the form of a business failure.  You may have just decided that what you were doing wasn't working. Whatever the reason, making a new start can be a daunting task. It doesn't have to be so."


Category:  Personal Development

Abstract:
"During December, January and February of every year, we hear a lot of people discussing resolutions. It doesn't matter what time of year, resolutions and good planning are still important. Most of us do make New Year's resolutions. As we do so, we tend to start with a great attitude. After 30 to 60 days, most of them have already fallen by the wayside. Resolutions are broken so often that it has become a joke."


Category: Business (Editorial)

Abstract:
"I'm sorry, but the title, 'guru' just doesn't impress me. I don't want to be considered a 'guru'. I don't necessarily embrace everything that is taught and touted by someone just because s/he is supposed to be a 'guru'."


Category:  Business (Editorial)

Abstract:
"When I was young, I often heard my mother say, "Your rights end where mine begin." Now, I am all grown up and I have adopted the same philosophy."


Category:  Business (Editorial)

Abstract:
"Hey! I receive enough illegitimate email. I'm betting you feel the same way. So why should we be subjected to more unwanted email because our friends, families and subscribers use the services of SpamArrest? We shouldn't!"


Category: Business (Ethics)

Abstract:
"There is one person in particular that used to call me with every "new" opportunity to come along.  In a 2 1/2 year period, I would estimate that I said, "No." to about a dozen of this person's "opportunities".   NONE of those companies is still around."


Category:  Business (Ethics)

Abstract:
"Everything you do affects your future relationships. If you treat a customer or prospect poorly, trust is destroyed. My own recent experience with an online marketing guru (I'll call him Mr. Guru) has offered a great illustration in trust."

Category: Business (email communication)

Abstract:
"Stop!  Don't send that email, yet! First, ask yourself, "Is this really necessary?"  If you answer, "No!" Then don't send it."


Category: Business (MLM promotion)

Abstract:
"Promoting a Network Marketing business is no different than any other. You still have to market it. It's still about benefits. It's still about establishing yourself as an expert. It's still about integrity and name recognition. I could go on and on."


Category:  Business (MLM)

Abstract:
"An army is an organized group of persons, all focused on a common goal or objective. Most of the time we associate the word army, with military objectives. In peace time, a military army is comprised of volunteers.  In times of war it incorporates draftees."


Category: Business (MLM)

Abstract:
"There has been a lot of talk lately about the difference between "sponsoring" and "recruiting" in Network Marketing.  Some have even gone so far as to say that if we describe  what we do as "recruiting" we are somehow "lesser" networkers."



Category: Business (MLM)

Abstract:
"Let's take a brief look at the beginnings of MLM aka, Network Marketing."


Category: Business (MLM)

Abstract:
"There used to be a kind of unspoken rule in MLM and Network Marketing. "Thou shalt not approach thy business associates with another program". In fact, this "rule" is actually written into many MLM and Network Marketing Companies' rules and regulations. In many (or maybe I should say most) companies, an attempt to sponsor a person for *another* program is considered grounds for termination. These programs allow for a person to approach someone they personally sponsored, but that is as far as it goes...legally."


Category: Business

Abstract:
"When I was still a child at home, my Saturday chores included cleaning my bedroom, one of our bathrooms and dusting the living room. These tasks all had to be performed before I could go anywhere or do anything else."


Category: Business (MLM)

Abstract:
"I think we all agree that the best road to reducing attrition in MLM/Network Marketing is to help our team members make money. In order to have a stable team, we must have a low attrition rate."


Category: Business (MLM)

Abstract:
"We hear a lot of talk about change. Yes, we must constantly change our ideas and techniques in order to keep pace. The industry also constantly changes and we must flow with that change or be left behind. The important things never change."


Category: Business (MLM)

Abstract:
"Do your children ever nag? You've already said, "No" or, "Let me think about it." They keep coming back, giving you another reason you should let them do or have the thing they want. What is your reaction? Is it negative or positive? Do you angrily repeat, "I said, 'No!'" Do you give in just to shut them up?"


Category: Business (MLM)

Abstract:
"We hear a lot about first sentences in this industry.  A great first sentence is very important when approaching potential prospects or retail customers.  Good first sentences help assure our immediate success."


Category: Business  (Time Management)

Abstract:
" 'I have so much to do, I'll never get caught up.'   Have you ever said that? Are your thoughts scattered? Do you have trouble focusing on current important projects? Do you finish your day wondering, 'Where did the time go?'  "


Category: Business

Abstract:
"Are you serious about your online business? If not, stop reading now. If you are, there are some important points you need to consider BEFORE taking your business online. If you are going to keep pace with today's business trends, you MUST project a credible image."


Category: Business (MLM)

Abstract:
"If you've been involved in Network Marketing or MLM for any length of time, you've seen it. As your team begins to grow, there always seems to be one "prospect" (and I use the term loosely) that everyone on your team is trying to "get in". It actually turns into a game of sorts. One team member gets an appointment with "Prospect" and is stood up. Another is promised, "If I get in, it will be with you." Yet another is told, "I want to look at this for you." The result of all of this is broken promises, angry team members and a frustrated upline!"


Category: Personal Development  (MLM)

Abstract:
"Have you ever given it any thought? Just who is the most important person you can sponsor in your network marketing business? Is it the guy down the street who's already building the "other" network? That's what a lot of folks think. How about the guy with all the "big bucks". A lot of others think that, too. What about that "heavy hitter" that always makes it to the top in a hurry? After all, if you get that one you're set, right?"


Category: Personal Development  (MLM)

Abstract:
"We've all seen it happen or had it happen to us. We join an MLM. We like the products. We see the income potential. We sign the paperwork and fork over our money. Then we never see or hear from our sponsor again."


Category: Personal Development

Abstract:
"For several years, I coached youth sports. During that time, I identified a common attitude among players and coaches. I call it the "loser's" attitude. Does possession of that attitude mean a team loses every game? No, but it does guarantee that you will lose the important ones. There are many parallels between building a sports team and building a network marketing team. Below, I list a few of the characteristics that I use to define the "loser's" attitude. Do you see any of these in your network marketing team?"


Category: Personal Development

Abstract:
"Once upon a time, I did a talk to members of the team. The subject of that talk was setting goals. At the time, I was just beginning to experience the power of written goals and their achievement in my own life."


Category: Personal Development

Abstract:
"While trying to run a business and a home, like most of you, my days are filled with *have to's* and *need to's*.  This schedule is occasionally interrupted by doing favors for friends.  The trouble is, this can make for a pretty hectic schedule. It leaves little or no time for the *want to's*. "


Category: Personal Development

Abstract:
"When you hear the word "habit", what kind of image comes to mind? Is it negative or positive? Chances are, if you are like most people, the image that comes to mind is negative. You see a picture of a person who indulges in various excessive behaviors. Bad habits are easy to spot. They can destroy bodies and businesses."


Category: Personal Development

Abstract:
"I recently bought a gift card.  When I saw it, I just couldn't resist.  On the front was a picture of a kitten looking into a mirror.  The reflection the kitten sees is that of a lion, king of beasts."


Category: Personal Development

Abstract:
"The other morning I just had to have a break from my computer.  I got a fresh cup of coffee and headed out to my front porch to gather my "wits". "



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Last Updated: September 17, 2005